We are sharing some very exciting news today!
For Love of Water (FLOW) has a new name: Flow Water Advocates. (But you can still call us “Flow”).
For nearly 14 years, our organization has worked relentlessly to protect the waters of the Great Lakes Basin and the people’s public trust rights to enjoy, use, navigate, and be sustained by them. We advocate for the waters, and all life that relies on them — today and for future generations.
Our new name is a more explicit expression of who we’ve always been, and one that will forge new connections and bring clarity as we work at the intersection of law, policy, and advocacy to protect your right to clean, safe, and affordable water. “For love of water” will always be our why; Flow Water Advocates is the who, the what, and the how.
But the best thing about our new name is the invitation it extends to you, and all friends of the Great Lakes: anyone and everyone can be a water advocate.
From the choices we make with our dollars and in the voting booth, to the conversations we have with our neighbors and representatives, we can all be a part of ensuring that the waters of the Great Lakes Basin are healthy, public, and protected for all.
Inspired by nature.
Introducing our new look.
Over the coming weeks, you’ll see a fresh, new look for Flow. Inspired by late summer sunsets over Lake Michigan and days on the water that you wish would never end, it’s all about remembering what makes the Great Lakes Region so special, and creating a future with clean, safe, abundant water for our kids and grandkids.
Dedicated to trust.
When water speaks, we must listen.
Driving impact.
Our vision for a great Great Lakes future.
Defend the Great Lakes.
The Great Lakes and other surface waters are protected from specific threats, including the Line 5 pipeline, water diversions, and contamination.
Protect groundwater.
Groundwater is legally recognized as a public trust resource, and laws and policy protect groundwater from contamination and overuse.
End factory farm pollution.
Factory farms are held accountable for livestock waste pollution, and public policy incentivizes regenerative agriculture and healthy regional food systems.
Safe, affordable drinking water.
Our neighbors have access to safe, affordable drinking water and sanitation, carried by infrastructure that is modern, efficient, and well-funded.
